NEW PRODUCT DEVELOPMENT PROCESS | FoodResearchlab

The eight major steps in the New Product Development Process.

 

Step 1.      Idea generation

Step 2.      Idea screening

Step 3.      Concept development and Testing

Step 4.      Marketing strategy development

Step 5.      Business analysis

Step 6.      Product development

Step 7.      Test marketing

Step 8.      Commercialisation

 

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